Slip

Slip is a personal lubricant brand, that was created in response to a class project prompt for a logo creation. The outcome of this project was the creation of a company whose brand prides itself on its use of clean all natural ingredients. The simple ingredient list inspired the clean, simplified design of the logo, product label and packaging. The element of water is highlighted with use of crystal-clear bottles, as well as minimal packaging intended to leave little to the imagination for consumers making their selection. The bottle itself is a sleek, easy to hold cylinder with a pleasing yet functional texturized label and disc cap design for ease of use. The modern branding has a sense of youth but retains an elegance that will speak to an array of consumers regardless of demographic.