Loc’d & Healing is a hair salon that specializes in dreadlock and braiding hairstyles. The Owner contacted me to elevate her overall brand identity.

Cheyenne Griffo, head stylist and licensed cosmetologist is passionate about inspiring her clients to confidently connect with their true selves. Healing is at the center of her work, and functions as the foundation for the logo, as well as the overall color palette. Utilizing the imagery of the padlock and leaves, the logo directly speaks to the commitment of loc wearers and their journey of growth and healing that comes with wearing this particular style. Inspired by colors found in nature, the brand depicts a healing and youthful energy.